Working with irreverent Scottish Brewer, BrewDogs, we crafted a campaign to crowd fund $50M to bring their brewery to America. This will be achieved through a combination of great PR storytelling and strategically placed media stunts to help garner attention during the campaign.
We worked with PowerBar to reinvent their brand through a campaign that launched the summer of 2016. Welcome to the New Us signified that not only had the PowerBar audience changed over the years, but at the same time so has the brand. PowerBar was Remixed to feature products that meet the needs of the modern athlete.
With a new menu approaching, California Pizza Kitchen asked us to help reinvent their visual style and voice for how they connect with customers on Social Media.
How do you represent the feeling of nostalgia but in a modern aesthetic? That was the challenge we solved for in our campaign for MUG Rootbeer called the "Sweet Spot".
How do you help the greatest storytelling brand in the world launch their newest most innovative product? Through a 360 degree content mix on social media. Using innovative ad placements accross multiple channels we helped Patagnoia launch the new Nano Air.
To activate PowerBar's sponsorship of the Tour de France we harnessed the power of social media to interrupt cyclists in their feeds with harassing messages written from their own bodies. In this campaign we were able to make the PowerBar product the hero in the story and garner huge results.
For the last 5 years my team has created stories and content surrounding the Travelers Championship in the voice of the fan. The highlight being the 15 1/2 hole where professional golfers take a shot at the most difficult par 1 in golf for a chance to win $10,000 towards the charity of their choice.
We brought Kwikset's brand promise of "Made for the world you live in" to life by spending time with real customers and telling their story. This is a documentary style campaign that illuminates how Kwikset makes products that meet the needs of the customers because Kwikset wants to protect the things it's customers are most passionate about.
The world's first branded Facebook community for a pharma prescription drug. Nexium facebook community is a safe place for people with GERD to get inspired, communicate and find empathy.