Every home has it's quirks. The sentimental collection of objects in which his owner takes such loving pride. I can't explain the joy I take in collecting pictures of my friends parents to display in my bathrooms, just as much as I can't expect you to appreciate my collection of inappropriately titled books in my library. My quirks are admittedly not universal, but the concept of them is.
I translated this concept into Kwikset's brand promise, "Made for the world you live in" by spending hours talking to real homeowners and influencers, learning about the passions they pour into their homes. I developed a documentary-style campaign about their stories, and made Kwikset the hero, a symbol of protection for the beloved keepsakes and treasures contained within each home.