One hazard of my job is that, on any given Saturday night, half a bottle of wine in, I’m likely to give away some of my best ideas. Thankfully I surround myself with friends who reciprocate. On one such night, one of my best friends, Amanda Moore and I plotted out the virtues of a modern, travel channel style tv show for a new generation of travelers, on Snapchat.
Over the next week, while she hammered out a channel and media strategy, I planned an influencer-driven storytelling strategy that was native to channel, all while retaining a TV quality that would capture the attention of young millennials, and elevate their perception of Marriott Rewards. Our off the cuff collaboration has led us all over the world in the past few months, where we have spearheaded innovative and agile productions to create first of it’s kind content in the travel industry.