I never ever ever drink soda.
... unless it's like really cool root beer, on a hot day, served in an artsy looking mason jar. But other than that, never.
Is ginger beer soda?
This realization led me to believe that root beer sets itself apart from other soda products because it's more than just a drink. It's the feeling of nostalgia, all bottled up. A content strategy I called "The Sweet Spot" helped us bring to life stories and concepts that hit that sweet spot between nostalgia and technology, that our core demo of Gen X moms could really connect to.