If you asked me five years ago, which “Purple One” made the biggest impact on my life, I would have told you Grimace. Today, I would tell you it's the blockbuster, prescription Purple Pill, NEXIUM. In my business, there are so few opportunities to make a tangible difference in peoples’ lives, but through my work in healthcare, I revolutionized a storytelling approach that treats patients like people.
Working arm in arm with my experience planners and strategists, my objective goes far beyond content marketing. I want to help improve outcomes for patients on prescription therapies through personalization, empathy and interactivity. This novel approach, endorsed by media platforms like Facebook, has become a new industry gold standard, transforming how pharma brands are engaging with patients.