Unfortunately Skechers wasn't so keen on my first campaign idea, "Run Ugly" that highlighted the elephant in the room; consumers think these shoes are ugly. But luckily for Skechers, Meb won the Boston Marathon sporting Skechers performance running shoes that have "a great personality".
So leading up to the 2015 Boston Marathon I crafted a brand awareness campaign that built buzz around their sponsorship of Meb.
To build excitement we used a variety of animated gifs and videos featuring the product on social and digital channels.
Our goal was to naturally weave the GOmeb Speed 3 Boston product story organically into Boston Marathon discussions to increase brand awareness and provide education on the product.