A sponsorship of the World Cup of Hockey doesn't necessarily come with permission to show any of the in-game footage. Luckily for StubHub I think of the montage from Karate Kid where Danny LaRusso takes Alli on a date at Magic Mountain and they play Bubble Hockey on like a daily basis. The iconic bubble hockey machine is a perfect way to recreate the best in-game highlights, without violating the terms of their sponsorship.
So over the course of the one month campaign we created real-time bubble hockey reenactments of top plays, using an old bubble hockey machine we bought on craigslist, suped-up with lights and cameras, plus hand painted figurines meant to replicate top NHL players. Encouraging our team of designers to get off their computers and to create things with their hands has led to more authentic content, and happy artists.