What happens at Brand Camp doesn’t stay at Brand Camp
Brand Camp LIVE
Are your marketing teams running on fumes? Struggling to navigate the critical changes that are shaping businesses and society at large?
Brand Camp LIVE was created to help make brand-building fun again by inspiring agile marketers to adopt new ways of problem-solving that gets the best out of their teams.
Join us for a half-day, interactive workshop that brings together senior-level executives across categories and industries to unlock new ways of thinking and working to jumpstart your team’s creative process.
Topics we explore at Brand Camp LIVE:
Idea Kindling
What do successful, visionary creatives know that others who just wear funky glasses do not? That the best creative is rooted in meaningful human insight. By understanding nuggets about how the people you are looking to impact with your creative and strategy feel, you are starting your process with a root message that actually EXPANDS the creative possibilities, not limits them. In this session we will practice building the foundation for a creative fire that will burn bright and last.
Story Sparking
So you've set the stage for a creative firestorm ... now you need the spark that will light up your ideas and draw people in. But how do you build a story that feels right AND fuels business growth? Time and time again, we've seen that the most successful creative campaigns are fully rooted in a brand's core purpose. They allow a company to express what it fundamentally stands for — and to own that story to the fullest. In this portion of Brand Camp, we’ll share ideas for turning human insights into powerful narratives that can ignite your brand story.
Creative Fire Starting
Not all creative thinking is created equally. In our Fire Starting session we will discover new ways of working that will unleash the creative thinking of your team. Creative practices that will ignite their passions and equip you with the tools to inspire your team to deliver 🔥🔥🔥 work. In this session we will ask questions like, “what makes an idea unique and how is an idea BIG?” utilizing insights gained from working with some of the world’s most beloved brands.
Your Camp Counselors
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Stefanie Francis
Stefanie is the Founder and Lead Innovator of Hootology, where she and her dream team have worked with about two-thirds of Fortune 500 companies. Hootology is focused on modernizing the market research process (with technology, psychology and sociology) to make it make sense for today's times. She serves on the Executive Committee of the NYC chapter of the National Gay and Lesbian Chamber of Commerce and is an adjunct professor at NYU. Stefanie is passionate about finding better ways to do things.
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Shanee Cohen
Shanee has spent the better part of 20 years in marketing with a simple belief: great brands aren't discovered, they're uncovered. A seasoned strategist, she partners with business leaders to unearth their company’s core strengths and realize their full value. Her passion for cross-category innovation has led to work with many of the world’s leading brands, spanning technology, design, automotive, financial services, beauty, retail and more.
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Ryan Jordan
Ryan designs better ways of working. He believes the best creative leaders must be fire starters, and spend their time igniting the passions of other talented creative people. He is an award-winning, multidisciplinary creative executive who has created branding platforms and designed campaigns for global brands including Pepsico, Under Armour, 20th Century Fox, John Deere, Bausch + Lomb, Johnson & Johnson, Pfizer, Marriott, Target and the NFL.
