musings.
Do you want to do karate in the garage?
In the age of context, creativity is not what your story means, it’s what your story means to them. 5 months of COVID has every creative asking the same question… “will we ever go back to normal?” In an interview with Will Ferrell after 9–11, Ferrell said he was forced to ask himself “is anything really funny anymore?”.
Truth and Advertising.
Great advertising gives permission for people to believe in something they already knew to be true. I often wonder what is “true”. You know, not like facts, yes or no — true, but more so the concept of truth. Is it real, how does it make you feel, does it rest well with your soul?
5 Stupid Things My Dad Taught Me About Life and Ads
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My dad never missed an opportunity to have a creative “teaching moment”; he was like Mr. Miyagi but with a deep southern accent and the frame of a former football player. But like a festering smell in a rental car that just won’t seem to go away, these lessons stuck with me and taught me a lot about how to run a creative business and more importantly how to navigate life.
Human-Centered Whatever
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I recently spoke at the Digiday Artificial Intelligence Marketing Summit about “Human-Centered Design” and something struck me. As I looked around the room, it was almost entirely human. Albeit there was one robot in the room; Temi, but I was promised that she was acting mostly as an information hub and periodic joke teller. But for the most part, all red-blooded human beings, eager to learn about how to do design, you know… the human way.