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https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/68ec5f0d-d3e9-4643-9947-8cca5cbd05f8/GhostedByDesire_TestVideo_V5_2.gif snapshots https://www.creativejordan.com/musings daily 0.75 2022-03-23 https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/1596143583161-H1ATLMSGPAVNDY619CFJ/1_vgKRkanmQX_wEeKc6i10Gg.jpg musings - Truth and Advertising. Great advertising gives permission for people to believe in something they already knew to be true. I often wonder what is “true”. You know, not like facts, yes or no — true, but more so the concept of truth. Is it real, how does it make you feel, does it rest well with your soul? https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/1596213158191-7D92CPUU5LP6T2I8DOUP/stepbrosclip.jpg musings - Do you want to do karate in the garage? In the age of context, creativity is not what your story means, it’s what your story means to them. 5 months of COVID has every creative asking the same question… “will we ever go back to normal?” In an interview with Will Ferrell after 9–11, Ferrell said he was forced to ask himself “is anything really funny anymore?”. https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/1596201548196-5SFUC981JD32W8Y5JDA7/1_tLheIhIO2nnwtdIjarLskA.jpg musings - 5 Stupid Things My Dad Taught Me About Life and Ads . My dad never missed an opportunity to have a creative “teaching moment”; he was like Mr. Miyagi but with a deep southern accent and the frame of a former football player. But like a festering smell in a rental car that just won’t seem to go away, these lessons stuck with me and taught me a lot about how to run a creative business and more importantly how to navigate life. https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/1596201895441-AKLDPCO0XTB3VSIVBPD2/1_BC6geLgul50O-cfOx44kfA.jpg musings - Human-Centered Whatever . I recently spoke at the Digiday Artificial Intelligence Marketing Summit about “Human-Centered Design” and something struck me. As I looked around the room, it was almost entirely human. Albeit there was one robot in the room; Temi, but I was promised that she was acting mostly as an information hub and periodic joke teller. But for the most part, all red-blooded human beings, eager to learn about how to do design, you know… the human way. https://www.creativejordan.com/brand-camp daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/23d47757-cb92-4dd9-84ea-415fb8c0672a/Arrow.png https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/23d47757-cb92-4dd9-84ea-415fb8c0672a/Arrow.png https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/5d32122a-3313-4dfd-b907-5787483badee/pexels-polina-zimmerman-3782231.jpg https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/3547cdbd-7fa7-4e1f-b36e-058b7d871ec3/brandcamp_icons_map_100x100.png https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/8c23399e-9b4f-4cbe-8365-ae75db1dfffa/brandcamp_icons_campfire_100x100.png https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/62a54c3c-b8f8-490c-b989-7891f60d96aa/brandcamp_icons_compass_100x100.png https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/39cbe507-21b0-41df-98d6-9a54ae412804/amelie-mourichon-wusOJ-2uY6w-unsplash.jpg https://www.creativejordan.com/brandcamplive daily 0.75 2022-08-15 https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/dca1b4ab-321d-488c-8936-304495827314/adult-camping-activities.jpg Brand Camp LIVE events - Creative Fire Starting Not all creative thinking is created equally. In our Fire Starting session we will discover new ways of working that will unleash the creative thinking of your team. Creative practices that will ignite their passions and equip you with the tools to inspire your team to deliver work. In this session we will ask questions like, “what makes an idea unique and how is an idea BIG?” utilizing insights gained from working with some of the world’s most beloved brands. https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/e75c1451-8d74-4e17-9b57-6f43df047b1e/pexels-pixabay-266526.jpg Brand Camp LIVE events - Story Sparking So you've set the stage for a creative firestorm ... now you need the spark that will light up your ideas and draw people in. But how do you build a story that feels right AND fuels business growth? Time and time again, we've seen that the most successful creative campaigns are fully rooted in a brand's core purpose. They allow a company to express what it fundamentally stands for — and to own that story to the fullest. In this portion of Brand Camp, we’ll share ideas for turning human insights into powerful narratives that can ignite your brand story. https://images.squarespace-cdn.com/content/v1/5f217c775016364dc8f90dc8/e6baf543-1d6d-4f16-9248-f325f18404ca/alison-dueck-_tMj81GDJ-E-unsplash.jpg Brand Camp LIVE events - Idea Kindling What do successful, visionary creatives know that others who just wear funky glasses do not? That the best creative is rooted in meaningful human insight. By understanding nuggets about how the people you are looking to impact with your creative and strategy feel, you are starting your process with a root message that actually EXPANDS the creative possibilities, not limits them. 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