John Deere ‘Keep Us Running’

As the Social PR agency of record, we were often called upon to help the brand pivot through the news cycle. And as a leader in the agriculture, construction and forestry industries for over 160 years, John Deere had definitely seen their fair share of ups and downs.

But in the spring of 2020, Covid-19 unleashed a global pandemic the likes of which no one had seen. Deere’s work force was immediately declared ‘essential’ in order to keep the supply chains operating. In the same moment, we were briefed to craft a tribute to these brave men and women who were keeping the world running.