Armstrong Flooring.
Walk On. Walk Strong.

I lead a team to reinvent a 100+ year company through evolving the brand story and identity. We chose to highlight Armstrong’s greatest asset, the durability and strength of it’s floors, by linking the product to it’s greatest business asset—longevity. The result is a relaunch campaign we called, “Walk On. Walk Strong.”

“As history rolls on one thing remains true, Armstrong walks on. Our strength today is what fortifies our future and it is the resilience of our product and people that maintains us for what is now and next.”