Marriott Rewards: 6 Days, 7 Nights

 

To reach young travelers where they are already spending time, Marriott Rewards and I created the travel industry's very first episodic Snapchat series, "6 Days, 7 Nights." The series followed four social media influencers as they explored different cities around the world. I created a skeleton crew to follow and document the adventures of these four influencers over 6 days and 7 nights and broadcast both live and tune-in on snapchat.

Swipe up.

The series generated over 16 million impressions, reaching 4.7 million unique viewers. Plus, the premiere episode has been named the top-performing advertisement on Snapchat to-date, achieving the longest average view-through rate of any campaign ever on the platform.

 
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