A flare-up is a literal call for help from your lungs... so answer the call.
COPD patients suffer from flare ups that sometimes land them in the hospital. But what most patients don’t realize is that these flare ups cause permanent damage and can significantly shorten their lives. So our mission was to help patients better identify a flare up and get medical intervention sooner than later. Because when it comes to your health, nobody knows you better than your own body.
LTYL
Listen to Your Lungs was created to reach people with a familiar concept we all know too well… ignoring all the signs. We brought this to life through using the design language of pop-up notifications that we all too often choose to ignore. The result is a campaign meant to drive awareness and create urgency to get treatment.
