Living in the Moment.

Living with late stage lung cancer is all consuming. One quick search and you’ll find that there’s a void of messaging when it comes to this type of cancer, because frankly, people don’t know what to say. This idea that words are fleeting lead us to create the Living in the Moment campaign for Opdivio where we could create an experience for patience that helped them express how they were feeling. We hired a world renowned VR artist to recreate memories from patient’s pasts that gave them peace. The result was this inspiring campaign that gave three patients a chance to share with a loved one how they really feel through the gift of virtual reality art.