1 in 10 US women have hypoactive (low) sexual desire disorder, but many don’t even know it’s a treatable medical condition.
unblush aimed to drive a shift in the cultural conversation and inspire women to shed the shame and speak to their partners and doctors with confidence about low sexual desire, specifically HSDD. To create a blitz in the market, we prioritized community building and created the unblush campaign that explored the concept, “what does it look like to not be ashamed”
Make a splash.
Through a one-of-a-kind influencer event, we hosted 300 woman at a private event to come talk about sexual desire and to learn more about HSDD and how to seek treatment. We also filmed a “Truth or Dare” video featuring guests from our public event that served as a conversation starter.
I want to want sex.
We filmed an Unblush manifesto video that served to tell women it’s okay to talk about HSDD and to tell their doctors they want their sex drive back. The video and campaign helped women realize that this condition is common and millions of women are just like them. This sense of community could inspire women to speak up and speak out.
Symptom Checker
We created a community driven website and a digital tool that allows women to check their own symptoms. This allowed women to have more confidence when talking to their partner or doctor. We also used social media content and influencer storytelling to debunk myths about female sexuality.
