Unique flavors, made without compromise. Be more stubborn.
PepsiCo's foray into craft soda, STUBBORN Soda, started with a simple concept: unique flavor combinations made without compromise. So, to better tell a story online that consumers could believe in, I worked to make the product the hero and show the bottle in unique content that would grab people's attention.
Partnering with unique makers, we were able to make the connection between people who are stubborn in their pursuit.
Stubborn Stories Presents:
We crafted a storytelling strategy that ties the brand to the emerging cultural trends authentic to STUBBORN and its audience. Together with Pepsico, we leveraged events to capture STUBBORN stories from many perspectives, primarily through the eyes of key influencers, like Frankie Q and Leva Bates, who embody the STUBBORN brand persona. Events such as Lucha Va Voom served as platforms for key sampling moments and brand content capture.
